Retail Media Allocation
How to allocate retail media budget
like an expert… across a dizzying array of options
How to design a
that meets customers where they are at in their journey
That not all ROAS calculations are equal…. And how to normalize results so you’re comparing apples with apples.
Why allocating budget by channel or retailer is a flawed approach, even though its the most obvious method
Which metrics are actually the most important to track (hint, it’s not just ROAS)
Tips and resources from other retail brands who are successfully allocating budgets and keeping their executive teams on board
How to build a test-and-learn capability and learn from mistakes, so that even failures have a positive ROI
What is the ideal way to move the budget where it is most efficient and get the most bang for your buck?
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