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Join us for A FREE WORKSHOP!

Wednesday, November 7th, 2018
12:00 PM - 1:30 PM PDT, Santa Monica, CA

Finishing touches for a successful q4

The most wonderful time of the year is just around the corner and now it's the perfect time to start leveraging last-minute strategies and hacks for a successful Q4.

And what better way to prepare than by joining this insightful and interactive lunch & learn workshop with Bobsled Founder & CEO Kiri Masters, Project Manager Rachel Street and special guest  Michael Swilley from Amazon Advertising.

If you'd like to join us for this unique opportunity to connect with some of the experts on the Bobsled Team, register today and come chat with us at the event.

*We'd love to meet all of you, but please note that only 25 spots are available for this workshop. 


  • 12:00PM - Arrival & Registration

  • 12:00PM - 12:20PM - Light Lunch

  • 12:20PM - 1:05PM - Presentation

1. Macro View of Q4 2018 (Bobsled Marketing CEO, Kiri Masters)

2. Q4 Advertising Strategies (Amazon Advertising Senior Partner Manager, Michael Swilley)

Last-Minute Q4 Hacks (Bobsled Marketing Project Manager, Rachel Street)

  • 1:05PM - 1:30PM - Q&A Session

Bobsled Workshop


Michael Swilley

Senior Partner Manager @Amazon Advertising

Michael has a diverse background spanning manufacturing, retail, and ecommerce. He has held marketing, sales, and operational leadership roles at ODL, Inc. and Colgate-Palmolive where he worked with retailers such as Lowe’s, The Home Depot, CVS, and Rite Aid.

At Amazon, Michael has worked in the restaurants delivery organization and most recently advertising. As a Senior Partner Manager for Amazon Advertising, he works directly with agencies on enablement and business development efforts.


Michael Swilley Frame



Founder & CEO

Kiri Masters is the Founder & CEO of Bobsled Marketing, a digital agency created to help consumer product brands grow and protect their Amazon marketplace channels.

After a successful career as a commercial banker at JPMorgan Chase, Kiri launched her first e-commerce business on Amazon. Recognizing the enormous potential of the channel, it wasn’t long until Kiri decided to build a team of true Amazon experts and provide a platform for brands that were looking to grow.

Her entrepreneurial mind and passion for ecommerce, allowed Kiri to become a strong voice in the Amazon world. Today she is the author of ‘The Amazon Expansion Plan’ and a contributor on Forbes.com where she writes about Amazon from a brand’s perspective.

Kiri is also featured on the RetailWire panel of retail experts, a co-host of the Ecommerce BrainTrust podcast and the winner of a Silver Stevie® Award for Young Female Entrepreneur of the Year.

Kiri Frame


Rachel Street

Client Project Manager

Mandated by performance, driven by data and passionate about all things Amazon, Rachel comes from a leading retailer within the online marketplaces and has worked tirelessly to help hundreds of brands market their products on Amazon.

A digital marketer at heart, her analytical approach to the marketplaces ensures that all objectives are measurably accomplished and geared towards long-term success.

Rachel welcomes both change and challenge, knowing that obstacles and success paths are fluid on Amazon and require continual strategic management.

Rachel Frame


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